Thinking, Fast and Slow - 9786177279180
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We usually believe that we act rationally. But is that really the case? Based on research in cognitive and social psychology, Daniel Kahneman reveals the secrets of how the human brain works, describes unconscious biases, the characteristics of intuitive and deliberate thinking, and the role of emotions in evaluative judgments. Without this knowledge, you risk making the wrong choice in the store, investing in unsuccessful projects, and generally making poor decisions. "Thinking, Fast and Slow" will teach you how to effectively use the limited resource of attention, make decisions under uncertainty, and improve your own judgments. However, the book is not a dry manual for operating the brain. It is a psychological drama with two main characters in your head — intuitive and deliberate thinking.
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